Books, Communications & Change


Coaching as a target oriented, cooperative process

The term coaching is understood in numerous ways. SCHADENDORF.BCC follows a convincing definition provided by the “International Coach Federation” (ICF):

“ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. Coaching is a distinct service and differs greatly from therapy, consulting, mentoring or training. Individuals who engage in a coaching relationship can expect to experience fresh perspectives on personal challenges and opportunities, enhanced thinking and decision-making skills, enhanced interpersonal effectiveness, and increased confidence in carrying out their chosen work and life roles.”

In 2010, PriceWaterhouseCoopers (PWC) conducted the „Global Consumer Awareness Study“ interviewing 15,000 people from Europe, North-America, South-America, Asia, and Africa regarding selected coaching topics. Coaching clients cited „optimize individual and/or team performance“ as their main motivational factor and aim, followed by „expand professional career opportunities“, „improve management strategies“, „increase self-esteem/self-confidence“ and „manage work/life balance“.

In his practical coaching work Jens Schadendorf takes into account the motivational factors listed in the PWC study – while at the same he expands and enhances that scope. Learn more about his coaching approach.